|ma|

|ma| is an organisation with minimalistic approach
to the creation and development of the human made world.

the minimalistic approach evolved to become
succinct principles towards human intervention.
the principles form a manifesto,
a fundamental foundation for |ma|.
creation and development are the purposes of the organisation.
the subjects vary, but the focus remains:
to pursue simple solutions with innovative design.
considering the human made world,
|ma| adopts cumulative and iterative methods.
the methodology combines research, design and art
to assure timeless products.

|ma| specialises in urban design.

|ma| makes
towns;

neighbourhoods;
places;
buildings;
furnishings;
garments;
and other objects.

MAKE IT HONEST.
free your mind from deceit; be truthful and virtuous.
base your approach on values and beliefs.
do not compromise, therefore never respond to concessions.
MAKE IT HOLISTIC.

interconnect intimately the parts with the whole;

regard the whole as greater than the sum of its parts.

prepare reflective analyses of the subject matter

and of its associated subjects.

maintain a balanced comprehensive perspective.

MAKE IT WORTHY.

select thoughts with qualities that deserve

effort, attention and ultimately action.

attempt any work only if necessary.

take action only if it is an improvement

and it causes no obstructions for future actions.

MAKE IT SIMPLE.

choose a process of creation easy to understand and to do—

and create unpretentiously.

do merely the necessary measures.

acknowledge nature

and give preference to natural options.

MAKE IT LASTING.

develop solutions able to endure over a long period of time.

assign sustainability as the minimum standard.

provide with resilient and durable creations.

MAKE IT TIMELESS.

offer results that are not affected by trends

nor by the passage of time.

attach reliability and universality to the outcome,

concluding it as a starting point.

give rise to versatile and adaptable products.

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